Introduction
Who is PERLUR?
PERLUR started up in 2010 back when Public Cloud was just a buzzword, and a thing used by startups who could not afford capital expenditure associated with buying hardware, managed IT services were used instead by larger enterprises. At that time, our founder and Managing Partner -- Mark Stopka was moving to Finland to take on a more involved role at the new emerging service line within Tieto (now TietoEVRY) prividing NAS Data Storage capacity from NetApp FAS Unified Data Storage arrays inside Tieto datacenters to it's enterprise customers.
Our journey
Introduction
Who is PERLUR?
PERLUR started up in 2010 back when Public Cloud was just a buzzword, and a thing used by startups who could not afford capital expenditure associated with buying hardware, managed IT services were used instead by larger enterprises. At that time, our founder and Managing Partner -- Mark Stopka was moving to Finland to take on a more involved role at the new emerging service line within Tieto (now TietoEVRY) prividing NAS Data Storage capacity from NetApp FAS Unified Data Storage arrays inside Tieto datacenters to it's enterprise customers.
Our journey
Introduction
Who is PERLUR?
PERLUR started up in 2010 back when Public Cloud was just a buzzword, and a thing used by startups who could not afford capital expenditure associated with buying hardware, managed IT services were used instead by larger enterprises. At that time, our founder and Managing Partner -- Mark Stopka was moving to Finland to take on a more involved role at the new emerging service line within Tieto (now TietoEVRY) prividing NAS Data Storage capacity from NetApp FAS Unified Data Storage arrays inside Tieto datacenters to it's enterprise customers.
Our journey
Strategic Foundations
Brand house
Our purpose
PERLUR Group revolutionizes the world by being the international investment firm that acquires significant ownership in publically listed and privately owned companies where long-term value can be improved thru synergies and active management across our Private Equity portfolio as well as thru our Venture Capital activities. In addition, we also provide Business and Technology Consulting services globally.
We enable companies to start, grow, increase market share and expand to whole new markets, while leveraging cutting edge technology that enables equal access to economic opportunities globally.
Our values
Our positioning
Our creative platform
The Decentralized Cloud Specialists
Brand elements
Logo
Logo Overview
Wide logo
The graphic
Typography
Color
Primary colors
Secondary colors
Gray color
Grid and layout
Iconography
Core UI elements
Environmental
Logo
Overview
Meet our basic PERLUR Group logo, it is the most important thing about out brand.
The PERLUR logo is clean, with confident mark made up of geometric forms. It has two core elements, the graphic and the PERLUR wordmark. Together they create the PERLUR Group logo. In addition to this basic logo with dual color logomark, we also have logo with monochromatic logomark.
Wide logo
Clear space
Small scale usage
The graphic
Typography
Primary typeface
Meet Neo Sans Pro, our primary brand typeface. Our typeface comes in four different flavors:
Color
Primary colors
| Color name | PERLUR Green | PERLUR Blue |
|---|---|---|
| CMYK | C74 M0 Y16 K30 | C100 M23 Y0 K19 |
| RGB | R47 G178 B150 | R0 G158 B206 |
| HEX | #2fb296 | #009ece |
Secondary colors
| Color name | PERLUR Purple | PERLUR Orange |
|---|---|---|
| CMYK | C36 M60 Y0 K44 | C0 M61 Y84 K8 |
| RGB | R91 G57 B142 | R235 G92 B38 |
| HEX | #5b398e | #eb5b25 |
Gray color
| Color name | PERLUR Gray |
|---|---|
| CMYK | C0 M0 Y0 K47 |
| RGB | R135 G135 B135 |
| HEX | #878787 |