1.
Introduction
1.1.
Who is PERLUR?
1.2.
Our journey
2.
3.
Strategic Foundations
3.1.
Brand house
3.2.
Our purpose
3.3.
Our values
3.4.
Our positioning
3.5.
Our creative platform
3.6.
The Decentralized Cloud Specialists
4.
5.
Brand personality
5.1.
Characteristics
5.2.
Tone of voice
6.
Tone of voice
6.1.
Key traits
6.2.
Language
6.3.
Subject
6.4.
How do we speak in different places
7.
Brand elements
7.1.
Logo
7.2.
The graphic
7.3.
A
7.4.
A
7.5.
Typography
7.6.
Color
7.7.
Grid and layout
7.8.
Iconography
7.9.
Core UI elements
7.10.
Environmental
8.
Visual Content
8.1.
8.2.
8.3.
Environmental portraits
8.4.
Industry
8.5.
8.6.
Video
8.7.
3D animations and stills
8.8.
Kinetic type
9.
In Application
9.1.
Website
9.2.
Out of home
9.3.
Web banners
9.4.
Social media
9.5.
CRM and emails
9.6.
Internal posters
9.7.
PowerPoint
9.8.
Documents
9.9.
Word templates
9.10.
Merchandise
Light
Rust
Coal
Navy (default)
Ayu
PERLUR Group Corporate Identity Manual
The graphic
